Brand & Makeover

Brand Identity design for LIRI Group, a leading land and real estate developer in the city of Foshan, Guangdong Province. We are creating a powerful, consistent brand presence which allows LIRI Group to step out from the ordinary and differentiate the group company from their competitors. We help LIRI Group define their marketing goals and developed a branding package that meets their needs. Starting with a rebrand and redesign, New York Design has created a totally new identity for the LIRE brand and across all of LIRE's marketing elements to form a cohesive program.